Customer Referral Programs
A better sharing experience converts passive customers into super sharers
not just an ecommerce widget or basic widget program
Refer-a-friend programs generate referrals for B2B & B2C business (not just ecommerce)
Get more referrals and brand awareness from your best asset, your happy customers
Join the 1,000+ companies that choose Referral Rock for their referral management
Finally, a full lifecycle customer referral experience
Meet your potential sharers where they are with easy social media and mobile sharing from all your customer touch-points.
Choose better incentives for your referrers that align with your brand (and what they care about)
After they share, keep your advocate in the loop and engaged so they’ll share more times, more often.
Better results by providing a better sharing experience.
Before
Old referral programs
- Share your friends name with a form
- Don't know when a referral happens
- Only offers coupon/cash rewards
- Solutions for ecommerce only
- Needs active promotion
- Every share widget looks the same
After
New referral experience
- Communicate through email campaigns, promotions, notifications (one-click share), etc.
- Participants are keep in the loop on all activity
- Two-sided, tiered, and time-based reward structure
- Works for ecommerce and multi-step sales
- Offers coupons, gift cards, custom rewards, cash, etc.
- Runs through widgets + a branded portal
What makes us different?
Our complete customer referral program software is the only tool you need to get more referral from your existing customers
Not just a referral widget
A full portal where you can create and customize a robust referral marketing program
Multiple ways to promote your referral program
Meet customers at the perfect moment on their preferred social media or marketing channel
Integrations for ANY business (not just ecommerce)
Integrate a referral marketing solution into your systems and workflow (API, SaaS, CRM automations)
Expert customer support
Onboarding specialists and a proven referral process helps boost your customer acquisition
Single referral marketing platform
Bring your most loyal customers and referrals together, all in one place
Launch fast (no integrations required)
Landing page builders for programs to personalize the referral experience with no need for integrations
"A great turnkey customer referral management that allowed our team to automate our campaigns in days instead of months. The team is constantly innovating new features to keep our programs fresh. Their hands-on support is just impossible to beat."
Welcome to Word-of-Mouth Automation
Remove roadblocks to growth
No massive marketing budget? Not sure how to reach new customers? Our referral program software has all the tools you need to get the growth you’re looking for.
A no-brainer for busy marketers (no developers required).
Create a referrer experience worth sharing
Customers, influencers, and brand ambassadors can be your best referrers.
Make it easy for them with easy one-click sharing on social media. (Yes, we do widgets too.)
As new customers roll in, they can see the results in real-time while also getting notifications to track their progress.
Save time with automations
Attract new audiences at scale
With our referral tracking software, smart analytics, and expert services, our referral program can help you bring in a steady stream of new customers.
See real-time results and customize your programs with ready-made templates.
An untapped growth channel sitting in plain sight
83% of customers are willing to refer after a positive buying experience
Yet only 29% actually do -- It's time to fix that!
Happy Customers
- Love your product
- Had a great experience
- exceptional service
- Gave a raving review
Business Software
- Email Marketing
- E-commerce
- Customer Databases
- Customer Support
"Referral Rock has made the best customer referral software! It's super easy to manage and track key analytics from our member referral program in our own website. The user interface is intuitive and has simplified the process for both members and staff."
Design refer-a-friend program incentives
that mean something to your customers!
Discounts and store credit are two of the most popular referral program incentives. Offer them to help drive repeat purchases and customer loyalty.
- “Earn $35 off your next purchase with us”
- “Receive 25% off your next visit”
- “Enjoy $75 toward your next order”
Companies that offer referral discounts and store credit: Airbnb, Uber Eats, Harry’s
Cash or cash back is one of the most enticing incentives – and great for generating a lot of buzz.
- “Get $25 for every successful referral”
- “$10 cash bonus for sharing with friends”
- “Earn up to $500 a year for referring others”
Companies that offer referral cash incentives: Paypal, Chase Bank, Justworks
Attract more word-of-mouth referrals with a gift card that’s flexible and easy to use.
- $50 Amazon gift card for the first referral
- “Earn a $100 prepaid Mastercard”
- $25 Starbucks gift card
Companies that offer referral gift card incentives: T-Mobile, Casper, Brex
Swag are a creative, fun incentive that attract customers and tie in directly with your business.
- Shirt
- Hoodie
- Tote bag
- Stickers
- Mug
Companies that offer referral swag incentives: Morning Brew, ThreadBeast, The Hustle
Milestone and tiered rewards encourage customers to keep sharing to get even better rewards.
- Get a sticker for 1 referral and a mug for 5 referrals
- Get $5 for each referral but also get a $10 bonus when you reach 10 referrals
Bump rewards are similar to milestones except the larger reward is typically on the first referral, like an introductory offer. It encourages the customer to share early and often.
- Get a $20 off coupon for your first referral, then $10 off for each additional one
- Earn a $10 bonus if your referral comes in within the first 7 days of joining
25+ integrations to easily connect your tools and teams
Customer Referral Program FAQs
Referrals are your new leads and customers. They are the friends and colleagues who your members referred to your business.
Word of mouth will still happen organically, but overall by having a formal program will allow you to benefit from all the brand affinity you’ve earned. Programs help you stay top of mind for longer and help you get referrals from all kinds of people.
Organic non-paid referrals share because they are motivated to share to do good for a friend and your business (altruism), but not everyone is motivated the same way. A formal program helps you cover other motivations for people to share and you can design your incentives to align with those motivations.
And of course referral marketing software can automate word of mouth.
Largely affiliate programs are open to anyone that wants to refer your business, while referral programs are usually customers.
Another major difference is the incentive structures where affiliate programs are typically cash based while referral programs can have a larger variety of incentives like discounts, swag, and donations.
We have a great article here on referrals vs affiliates if you want to ready more.
We connect with your CRM in two key ways. The most important one is the referral update, where our system needs to be notified of when a sale is made that came from a referrer. This allows you to create the correct reward once a new customer comes on board.
The second is for our system to send leads and contacts directly into your CRM with the correct attribiution information.
Refer-a-friend programs are used to segment and customize how you engage your different audiences. Oftentimes, you’ll want to run multiple programs with different promotions, rewards, messaging, and more.
Other platforms and marketers call these campaigns, but we like programs because they should be ongoing vs campaigns that come to an end.
You can find our pricing here
Want to discuss whether our marketing programs would suit your business?
- Your current sales and marketing processes
- Typical results for your industry
- Ideas for potential incentives
- How a system would work